Navigating the Evolving Landscape of Consumer Consent: How IDVerifact Empowers Compliance in Canada’s Changing Privacy Laws
Consumer consent laws are rapidly evolving, and companies must keep up with these changes to ensure that they remain compliant with the law. In Canada, recent concerns about the popular social media app TikTok have prompted proposed changes to consumer consent laws. These changes already have a significant impact on how companies manage customer data and interact with consumers.
According to Heritage Minister Pablo Rodriguez, the Canadian government is halting its ad purchases on Facebook and Instagram due to an ongoing disagreement with Meta-owned platforms over the new Online News Act (Bill C-18). The act has led to Meta and Google’s decision to cease news access on their platforms in Canada.
In this blog post, we’ll discuss the changes to consumer consent laws in Canada and how IDVerifact can assist companies in managing customer data.
What are the Changes to Consumer Consent Laws in Canada?
In November 2020, TikTok was under fire in Canada for allegedly violating the country’s privacy laws. The concerns centered around the app’s collection and use of personal data from its users, particularly minors. The controversy prompted the Canadian government to propose changes to its consumer consent laws, which would require companies to obtain explicit consent from consumers before collecting, using, or disclosing their personal information.
The proposed changes are part of Bill C-11, which was introduced in November 2020 and is currently being debated in Parliament. If passed, the bill would replace Canada’s existing privacy law, the Personal Information Protection and Electronic Documents Act (PIPEDA). The new legislation would introduce several changes to the way companies collect, use, and disclose personal information, including:
– Requiring companies to obtain explicit consent from consumers for the collection, use, or disclosure of their personal information
– Giving consumers the right to withdraw their consent at any time
– Requiring companies to provide consumers with clear and understandable information about how their personal information is being collected, used, and disclosed
– Introducing fines of up to 5% of a company’s global revenue or $25 million (CAD) for violations of the law
How Can IDVerifact Help with Consumer Consent Management?
IDVerifact is a leading provider of identity verification and fraud prevention solutions. The company offers a comprehensive platform that can assist companies in managing consumer consent and complying with privacy laws.
Here are some of the ways IDVerifact can help:
Consent Management: IDVerifact includes a consent management module that can help companies obtain and manage consumer consent. The module allows companies to collect and store consent, provide consumers with clear and understandable information about their data collection practices, and manage consent preferences.
Compliance: IDVerifact can assist companies in complying with privacy laws, including Bill C-11. The platform includes tools for data access, correction, and deletion, as well as auditing and reporting capabilities.
Changes to consumer consent laws in Canada are on the horizon, and companies must be prepared to comply with these changes. IDVerifact can assist companies in managing consumer consent and complying with privacy laws. By utilising IDVerifact’s platform, companies can ensure that they are obtaining explicit consent from consumers, providing understandable information in plain language about data collection practices, and managing consent preferences. With IDVerifact’s help, companies can navigate the changing landscape of consumer consent and privacy laws.
Identity Verification: IDVerifact can verify the identity of consumers using a range of methods, including facial recognition, document verification, and biometric authentication. This can help companies ensure that they are obtaining explicit consent from the correct individual.
According to Heritage Minister Pablo Rodriguez, the Canadian government is halting its ad purchases on Facebook and Instagram due to an ongoing disagreement with Meta-owned platforms over the new Online News Act (Bill C-18). The act has led to Meta and Google’s decision to cease news access on their platforms in Canada.
In this blog post, we’ll discuss the changes to consumer consent laws in Canada and how IDVerifact can assist companies in managing customer data.
What are the Changes to Consumer Consent Laws in Canada?
In November 2020, TikTok was under fire in Canada for allegedly violating the country’s privacy laws. The concerns centered around the app’s collection and use of personal data from its users, particularly minors. The controversy prompted the Canadian government to propose changes to its consumer consent laws, which would require companies to obtain explicit consent from consumers before collecting, using, or disclosing their personal information.
The proposed changes are part of Bill C-11, which was introduced in November 2020 and is currently being debated in Parliament. If passed, the bill would replace Canada’s existing privacy law, the Personal Information Protection and Electronic Documents Act (PIPEDA). The new legislation would introduce several changes to the way companies collect, use, and disclose personal information, including:
– Requiring companies to obtain explicit consent from consumers for the collection, use, or disclosure of their personal information
– Giving consumers the right to withdraw their consent at any time
– Requiring companies to provide consumers with clear and understandable information about how their personal information is being collected, used, and disclosed
– Introducing fines of up to 5% of a company’s global revenue or $25 million (CAD) for violations of the law
How Can IDVerifact Help with Consumer Consent Management?
IDVerifact is a leading provider of identity verification and fraud prevention solutions. The company offers a comprehensive platform that can assist companies in managing consumer consent and complying with privacy laws.
Here are some of the ways IDVerifact can help:
Consent Management: IDVerifact includes a consent management module that can help companies obtain and manage consumer consent. The module allows companies to collect and store consent, provide consumers with clear and understandable information about their data collection practices, and manage consent preferences.
Compliance: IDVerifact can assist companies in complying with privacy laws, including Bill C-11. The platform includes tools for data access, correction, and deletion, as well as auditing and reporting capabilities.
Changes to consumer consent laws in Canada are on the horizon, and companies must be prepared to comply with these changes. IDVerifact can assist companies in managing consumer consent and complying with privacy laws. By utilising IDVerifact’s platform, companies can ensure that they are obtaining explicit consent from consumers, providing understandable information in plain language about data collection practices, and managing consent preferences. With IDVerifact’s help, companies can navigate the changing landscape of consumer consent and privacy laws.
Identity Verification: IDVerifact can verify the identity of consumers using a range of methods, including facial recognition, document verification, and biometric authentication. This can help companies ensure that they are obtaining explicit consent from the correct individual.
