Companies will be required to obtain explicit and meaningful consent from consumers before collecting, using or disclosing their personal information. This means that companies must be clear about what personal information they are collecting, how it will be used, and who it will be shared with.
The collection and use of personal information has become more prevalent than ever. With the rise of e-commerce, and online entertainment it is crucial to establish laws and regulations that protect consumers' personal information while ensuring that companies comply with ethical standards.
The bill is finally moving forward after a lot of concerns over how Chinese-owned app TikTok collects their data. Governments around the globe are banning the TikTok app from all government devices over data-collection concerns.